In today’s digital age, when someone is searching online for any type of business, the first website they seek out is Google. Regardless of the size of the company, the location or the industry, consumers will go to Google to learn more information about a particular company. In fact, some of the first things people may learn about a particular business will originate from what appears in a Google search.
What does this mean for business owners? It means that having a positive online presence can go a long way. Business owners who are trying to gain customers through online searches should do everything in their power to promote positive brand awareness. One of the easiest ways to do this is by creating a Google My Business (GMB) profile for your company.
Businesses that have a complete GMB profile will show up through Google Search console, as well as appear on Maps when someone searches a given business name. Another feature that business owners can utilize through GMB is their automatic positive review sharing. This allows businesses to share suggested 4 and 5-star reviews as customer testimonials via Google Posts.
When creating a Google Post, business owners can include a clever call to action with the link to a particular service page, which can strategically be used when sharing reviews. Also, posts can feature up to 10 images and videos, which can help add more context to a specific review when applicable.
