Ever since L.A. County began to require public publishing of restaurant grades, the playing field has been incredibly leveled. A-rated restaurants as well as those with C’s had to bear all to public scrutiny, affecting business practices in the food industry greatly. Studies by Stanford and the University of Maryland calculated that customers rewarded eateries with 5% more revenue after the shift in practice, and those who failed to deliver a healthy environment dropped earnings by more than 20%. This kind of immediate response to consumer demand is what pushed New York City to do the same thing in 2010, although studies didn’t produce the same results.
Experts say that online reviews including Google and Yelp allow us to make informed choices before we eat at a restaurant. We no longer rely on health inspectors for information when quick access to fellow impartial foodies is all we need to determine where we want to eat. We can now easily hop on the internet and decide within a few seconds whether or not we want to eat at a particular place. We know that other customers are going to be honest about their experiences so we can trust them.
Other counties are starting to follow suit, as San Francisco has been publishing health inspections online since 2007. Apps like ABCEats in New York City make information instantly public. But government organizations are already using bad reviews to actually find unsanitary conditions before even entering the facility, giving restaurants less time to prepare for inspection. While researchers are developing algorithms to find subtle hints of fake reviews, reputation management may be needed for those who have been wrongly attacked.
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