How Influencer Marketing Campaigns Create Success for Brands and Influencers
After the seismic shifts in our media landscape that were introduced by the advent of the Internet, the field of marketing has evolved in response to the new opportunities that the World Wide Web has offered to everyone in the digital space. Unlike radio, print, or television, the Internet is an easily accessible user-driven medium for communication that has crept its way into every aspect of our lives. The Internet’s ubiquitous presence has cultivated the rise of a different type of celebrity: the influencer.
