Tag yelp

Federal Trade Commission Chair Lina Khan on Oct. 21 announced that the agency’s ban on phony online reviews was going into effect, with penalties of $51,744 per violations.

On social media platform X, Khan urged followers to report the proscribed practices at reportfraud.ftc.gov. Announcing the rule this August, she said that fake reviews “not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors.”

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Our CEO Pierre Zarokian and attorney Aaron Minc from Dinn, Hochman & Potter, LLC will be doing a free online webinar on July 19, 2016 at 2:30pm EST.

Pierre Zarokian will discuss Yelp and general reputation management, including:

– Why Yelp is so important!
– Yelp Filter : How it works and how to beat it
– Methods to get negative reviews removed on Yelp
– Ways to increase positive reviews on Yelp
– Discussion of other review sites and how they work, including: Google+, Ripoff Report, BBB and others.
– How to do proactive reputation management
– What to do if you get negative reviews on complaint sites such as Ripoff Report, including SEO push down, Copyright removals and other methods

Aaron Minc will discuss legal issues surrounding reputation management, including:

– Why Your Online Reputation Matters
– The New Age of the Internet & The Online Defamation Problem
– The Communications Decency Act
– How to Remove Online Content
– Court Ordered Search Engine Removals
– Online Reputation Management Myths
– What Can I Do To Proactively Protect Your Online Brand

We have just announced a new service which would legally remove negative Yelp reviews. Our team of experts will review each negative review and contact Yelp’s legal department to challenge their validity.  Our CEO Pierre Zarokian stated: “The Yelp algorithm tries to remove fake negative reviews, but it is not always successful at that. Our clients want to fight back against slanderous reviews from anonymous people that threaten their livelihood.”

Our team of experts are good at finding and removing negative and fake Yelp reviews. We will dig deep, analyzing a user’s profile, or their related accounts, to challenge the validity of those reviews. We will also look for content that may be against the Yelp Terms of Service. In addition, if our clients can provide any hard evidence on why a review is not accurate, we can then use the evidence and send a legal letter to Yelp to request their removals.

We have just realezed a press release with more info here: http://www.benzinga.com/pressreleases/16/07/p8176859/reputation-stars-launches-negative-yelp-review-removal-service#ixzz4EYUWzF00

From October 5-8, Las Vegas will be taken over by Pubcon. The gathering is one of the largest annual meetings of search marketing professionals, and discussions will delve deep into all manner of organic search topics. Joining these brilliant minds in search is the veteran SEO and social media marketer: Pierre Zarokian.

Zarokian, who is CEO of Reputation Stars and Submit Express, is an expert on the art of reputation management. Through Reputation Stars, Pierre is successfully growing the reputation management arm of his successful search marketing business. He has developed a proprietary approach that can remove negative reviews and press from Google search results.

“One of the key aspects we look at is Yelp,” says Zarokian, “if a business has a bad Yelp profile, they may lose a lot of business.” Zarokian will discuss the effects that a bad Yelp reputation can have on a growing business, and he will focus on some key takeaways businesses can use to increase positive Yelp reviews.

“Yelp is all over the Web, so there is a good chance it’s the first thing someone sees when they search for local businesses,” says Pierre Zarokian. “Often, the user will bypass Google entirely and go to Yelp to search for businesses in their area.”

Starting at 3:55 on Tuesday, October 6th, Pierre will be joined by other colleagues in the search marketing industry in a roundtable discussion on reputation management. If you attend Pubcon, and you want to grow your business, this session promises insight into one of the next frontiers in search marketing.

If you are interested in attending Pubcon, here is a coupon code that will give you 15% discount: rc-1943915

We have just released a press release titled “Reputation Stars Offers Unique Solutions for Reputation Management.”

In summary, Reputation Stars works with a legal team to try and get most negative reviews removed.  These legal methods often work much better than traditional SEO methods and result in complete removal of the report from the offending site or Google.  Reputation Stars, will use traditional SEO method if the legal method is not an option or if it fails.

Reputation Stars management have 18 years of experience in SEO and online marketing services.  “I got into the reputation management industry because I figured out unique, proprietary ways to help people through their reputation crises,” said Pierre Zarokian, CEO of Reputation Stars.

You can see the full release at:

http://www.benzinga.com/pressreleases/15/03/p5361249/reputation-stars-offers-unique-solutions-for-reputation-management

When Yelp first began, it caught on like wildfire. Users were providing honest ratings, complete with photos, and businesses were receiving valuable bumps in revenue and foot traffic. As time went on, the site became open to gaming. Fake reviews began to pop up, slandering some businesses and inflating others. Yelp recently won a court case that allows it to tailor its reviews as it wants, disabling any chance a business may have had at controlling their Yelp reputation.  It is possible to remove some negative Yelp reviews, but that the chances are very slim.

Asking the Original Poster to Remove

Asking the original poster to remove the review may be your best bet. If you do not know who the poster is try to contact them via Yelp messaging system. However, never ever offer a Yelper money to remove your reviews via Yelp. If you can get a hold of the poster ask them what you can do to make it write. Let them be the one asking for a refund or telling you what it would take to get the review removed.  If you cannot reach an agreement, then read on.

Cease & Desist Letters

If the post contains false information that can be proven, you may want to send the poster a Cease & Desist letter. It is best if you hire an attorney to do this so you can be taken more seriously. Please contact us if you would need an attorney referral.

Lawsuits

You cannot sue Yelp, since the Communications Decency Act protects them, but you can sue the poster. However, be advised that there is a law called the ANTI SLAPP in most US states, which basically allows the defendant to get awarded damages if your lawsuit’s only purpose is to scare them into removing a valid post, which can be proven to be valid and true. You could be liable in paying a large sum of damages.  Additionally, lawsuits are really expensive even if you win, so consider the pros and cons before engaging in a lawsuit. This could also backfire if the poster decides to post more defamatory reviews on other sites and go public with your threats.

Yelp’s Terms of Service

If the review is against some Yelp Terms of Service and content Guidelines, you can simply flag the review and let Yelp know if your reasoning. If you have a valid reason Yelp may remove it. However, be adviced there is only one chance to get Yelp to review a flagged review. If the review gets declined the first time for removal, any further removal requests would result in an automatic email from Yelp stating that someone had already flagged it and they had already reviewed it and found it to be in accordance to the Yelp terms.   This is why it is important that you know what you are doing. We highly recommend that you do not try this method yourself and consult with us first.

Our company has removed many reviews this way and we know what works.  If flagging fails, we then send a legal letter to Yelp with more details and any evidence that we can provide.

Although the chances of removing most reviews this way is low, it is still well worth a shot. We have had about 10% success rate in removing Yelp reviews this way. We also never charge for Yelp removal service unless we are successful.  Every review is different and needs to be analyzed to see if it is a good fit. Please contact us to see what we can do for you.

Yelp was created to try and help users familiarize themselves with amazing spots in a city they thought they were familiar with. It used the opinions of friends to try and source these recommendations. At a small scale, this worked very well. Reviews were honest and people used the check-in feature to add authenticity. As Yelp scaled, it failed to deal with the underlying of problem of transparency. CEO of Reputation Stars, Pierre Zarokian, understands this problem all to well. Reputation Stars helps businesses develop strategies to fight negative reviews on Yelp.

The State of Yelp

Yelp has added some new features that may help with the authenticity of a review. Users have been able to add photos for some time, but videos will be coming soon. Until then, Yelp still has issues identifying who the real reviewers are. They ran a recent sting operation to weed some of these fakers out, but there is a very real problem that exists with Yelp’s transparency. Business owners aren’t feeling very much more confident after a recent ruling that declared Yelp was free to reorder its reviews.

Yelp doesn’t require check-ins or proof that a transaction actually occurred. Yelp can rearrange reviews the way it sees fit, affecting the reputation of countless businesses without publishing any kind of standards or style guide to help real reviews stick. Businesses are powerless against Yelp too, as the company outs those who incentivize or pay for reviews with an embarrassing banner.

Fighting Yelp

The key to fighting Yelp, says Pierre Zarokian, is to engage customers and get more positive reviews. Stop paying for a temporary fix. This video contains important information businesses need to know about how to fight Yelp.

Read some articles Pierre Zarokian wrote in Search Engine Journal about Yelp here.

Yelp, the online review database that has become an ubiquitous part of the Web, is being accused of shielding companies who pay premiums from bad reviews. Yelp’s sales team has been using poor reviews as a sales tool, implying that businesses can pay their way out of hot water caused by user reviews. Since 2008, some 2,000 complaints have been filed by businesses and consumers.

Yelp also has several problems with anonymous reviews, and currently faces a court order demanding they reveal the identity of users who posted on their website. Yelp has states in its FAQ that pay to play is out, but 2,000 complaints don’t come out of thin air. Something is wrong, and the CEO of our company, Pierre Zarokian, has the latest news on this recent development from his new article featured on Search Engine Journal.

Yelp is one of the most important destinations on the Web. Its database of user-generated reviews can offer potential shoppers a quality source to vet a business before they shop. But faked reviews are threatening to dilute that landscape, eating away at the purity that a service like Yelp needs in order to be successful. In response, the company has announced new and aggressive steps to remove these false reviews.

The CEO of Yelp, Jeremy Stoppleman, is creating something of a firestorm with the announcement. Companies caught “soliciting” reviews by paying their reviewers will now get a kind of badge that designates their business as one that paid for reviews. This messages comes as a popup that the user cannot avoid clicking on. With Yelp reputation already being such a hot commodity, businesses will need to exercise even more caution when asking for reviews.

Our CEO, Pierre Zarokian, wrote about this change in policy. You can read the entire article at Search Engine Watch.

Pierre Zarokian, CEO of Reputation Stars

Our CEO “Pierre Zarokian” will be speaking about Reputation Management on Feb 19, 2014 in Orange County, CA at an event organized by TechBiz Connection.

Jack Bicer the president of TechBiz Connection stated: “If you are a professional intrigued by today’s evolving world of social media, personal online identities, and online business branding, you need to learn what it means to have an online presence and what this says about you (or your business, brand).  After all, your online reputation IS your reputation.”

For more info, see the official press release here.