yelp

Pierre Zarokian, CEO of Reputation Stars, on How to Fight Yelp

Pierre Zarokian, CEO of Reputation Stars, on How to Fight Yelp

Yelp was created to try and help users familiarize themselves with amazing spots in a city they thought they were familiar with. It used the opinions of friends to try and source these recommendations. At a small scale, this worked very well. Reviews were honest and people used the check-in feature to add authenticity. As Yelp scaled, it failed to deal with the underlying of problem of...

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Yelp Using Negative Reviews for Sales

Yelp, the online review database that has become an ubiquitous part of the Web, is being accused of shielding companies who pay premiums from bad reviews. Yelp’s sales team has been using poor reviews as a sales tool, implying that businesses can pay their way out of hot water caused by user reviews. Since 2008, some 2,000 complaints have been filed by businesses and consumers. Yelp also has...

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Yelp going after Fake Reviews

Yelp going after Fake Reviews

Yelp is one of the most important destinations on the Web. Its database of user-generated reviews can offer potential shoppers a quality source to vet a business before they shop. But faked reviews are threatening to dilute that landscape, eating away at the purity that a service like Yelp needs in order to be successful. In response, the company has announced new and aggressive steps to remove...

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Our CEO to be speaking about Reputation Management

Our CEO to be speaking about Reputation Management

Our CEO “Pierre Zarokian” will be speaking about Reputation Management on Feb 19, 2014 in Orange County, CA at an event organized by TechBiz Connection. Jack Bicer the president of TechBiz Connection stated: “If you are a professional intrigued by today’s evolving world of social media, personal online identities, and online business branding, you need to learn what it means to...

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New Court Ruling Requires Yelp to Surrender User Data

New Court Ruling Requires Yelp to Surrender User Data

A ruling from a Virginia Court of Appeals has rendered anonymous reviews unprotected, at least in Virginia. The popular online review website Yelp is at the center of litigation regarding the legitimacy of anonymous reviews. On one side is Yelp, whose terms of service explicitly ban users from posting faked reviews that are negative or positive. On the other side are the businesses hurt by these...

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