Tag yelp

A ruling from a Virginia Court of Appeals has rendered anonymous reviews unprotected, at least in Virginia. The popular online review website Yelp is at the center of litigation regarding the legitimacy of anonymous reviews. On one side is Yelp, whose terms of service explicitly ban users from posting faked reviews that are negative or positive. On the other side are the businesses hurt by these reviews.

This landmark case will shape the landscape of online reviews for some time to come. The plaintiff’s case seems to mirror the plight of so many businesses with reputation and image problems. Yelp uses an automated system to deal with spoofed reviews, which it claims is capable of dealing with these fakes. Yet the fact remains that fake reviews have become an industry in and of themselves. While this court ruling does little to improve these conditions, it does set the precedent for future cases.

In a new article for Search Engine Journal, Our CEO Pierre Zarokian explores the ruling and asks the question: will online reviews ever be safe again? Or have the courts made a terrible mistake, relying on outdated case law to render a verdict with far-reaching consequences?

Recently Yelp held a town hall meeting and invited a few business owners to attend so they can discuss their programs and answer any questions about Yelp Advertising services. However, the meeting backfired and turned out to be a complaint forum from pissed up businesses.  The audience got aggressive with their questions and complaints on how their legit reviews get filtered. However, Yelp only wanted to discuss the benefits of their advertising services.

LA Times was there to cover the story. Read more details here.

Ever since L.A. County began to require public publishing of restaurant grades, the playing field has been incredibly leveled. A-rated restaurants as well as those with C’s had to bear all to public scrutiny, affecting business practices in the food industry greatly. Studies by Stanford and the University of Maryland calculated that customers rewarded eateries with 5% more revenue after the shift in practice, and those who failed to deliver a healthy environment dropped earnings by more than 20%. This kind of immediate response to consumer demand is what pushed New York City to do the same thing in 2010, although studies didn’t produce the same results.

Experts say that online reviews including Google and Yelp allow us to make informed choices before we eat at a restaurant. We no longer rely on health inspectors for information when quick access to fellow impartial foodies is all we need to determine where we want to eat. We can now easily hop on the internet and decide within a few seconds whether or not we want to eat at a particular place. We know that other customers are going to be honest about their experiences so we can trust them.

Other counties are starting to follow suit, as San Francisco has been publishing health inspections online since 2007. Apps like ABCEats in New York City make information instantly public. But government organizations are already using bad reviews to actually find unsanitary conditions before even entering the facility, giving restaurants less time to prepare for inspection. While researchers are developing algorithms to find subtle hints of fake reviews, reputation management may be needed for those who have been wrongly attacked.

If you have bad reviews on Yelp and need help with Yelp Review Removals or increasing your positive reviews, please visit our Yelp Review Removal page.

Yelp is under attack again, and it’s the same old story. The social review site was recently featured in the Washington Post and The Los Angeles Times regarding a claim that it manipulates reviews and ratings to favor advertisers or punish non-advertisers.

In an effort to clear Yelp’s reputation, Vince Sollitto, Yelp’s vice president of communications and public affairs, wrote in a company blog post, “ Let me be clear: This claim is not – and has never been – true.”

However, many business owners continue to say otherwise. The problem? Good reviews are often filtered while negative reviews are posted in plain sight for the online world to see. The Los Angeles Times reported that many business owners are upset, concerned, or just plain confused about Yelp’s review filter. According to companies that have filed lawsuits against Yelp, sales agents have offered to fix the issue as long as they paid for advertising on the site.

Nevertheless, Yelp continues to deny these claims. According to the blog, there are three reasons why this claim is not true: 1) Independent research by Harvard Business School and Yale professors has not found a connection between advertising and Yelp’s filter system. 2) The courts continue to dismiss the claims. 3) A Google search reveals that a simple Google search reveals that there are plenty of non-advertisers with four and five-star ratings.

While Yelp has received a lot of criticism for its filters, it has also been a blessing to many businesses. A Harvard Business School study conducted in 2011 on the impact of consumer reviews on the restaurant industry found that a “one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.” The study also found that customers prefer ratings with a higher number of reviews and whether the reviews are written by “elite” reviewers.

If you need help with Yelp reputation management, please visit our Yelp Review Removal page.