Our CEO to speak about Yelp and Reputation Management at Pubcon 2015
From October 5-8, Las Vegas will be taken over by Pubcon. The gathering is one of the largest annual meetings of search marketing professionals, and discussions will delve deep into all manner of organic search topics. Joining these brilliant minds in search is the veteran SEO and social media marketer: Pierre Zarokian. Zarokian, who is CEO of Reputation Stars and Submit Express, is an...
Read MorePierre Zarokian, CEO of Reputation Stars, on How to Fight Yelp
Yelp was created to try and help users familiarize themselves with amazing spots in a city they thought they were familiar with. It used the opinions of friends to try and source these recommendations. At a small scale, this worked very well. Reviews were honest and people used the check-in feature to add authenticity. As Yelp scaled, it failed to deal with the underlying of problem of...
Read MoreYelp Using Negative Reviews for Sales
Yelp, the online review database that has become an ubiquitous part of the Web, is being accused of shielding companies who pay premiums from bad reviews. Yelp’s sales team has been using poor reviews as a sales tool, implying that businesses can pay their way out of hot water caused by user reviews. Since 2008, some 2,000 complaints have been filed by businesses and consumers. Yelp also has...
Read MoreYelp Lawsuit seeks to get Yelpers paid for reviews
A class action lawsuit filed in California seeks to get Yelpers paid for reviews. The lawsuit claims that Yelp runs a cult like environment and instead of paying the reviewers, it offers them badges, titles such as “Elite”, praise, free liquor and food, and free promotional Yelp attire, such as red panties with ‘Make Me Yelp!’ We spoke to one of the plaintiffs, Lilly Jueng,...
Read MoreBusiness Owners Frustrated with Yelp Reviews at Town Hall Meeting
Recently Yelp held a town hall meeting and invited a few business owners to attend so they can discuss their programs and answer any questions about Yelp Advertising services. However, the meeting backfired and turned out to be a complaint forum from pissed up businesses. The audience got aggressive with their questions and complaints on how their legit reviews get filtered. However, Yelp only...
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