From October 5-8, Las Vegas will be taken over by Pubcon. The gathering is one of the largest annual meetings of search marketing professionals, and discussions will delve deep into all manner of organic search topics. Joining these brilliant minds in search is the veteran SEO and social media marketer: Pierre Zarokian.
Zarokian, who is CEO of Reputation Stars and Submit Express, is an expert on the art of reputation management. Through Reputation Stars, Pierre is successfully growing the reputation management arm of his successful search marketing business. He has developed a proprietary approach that can remove negative reviews and press from Google search results.
“One of the key aspects we look at is Yelp,” says Zarokian, “if a business has a bad Yelp profile, they may lose a lot of business.” Zarokian will discuss the effects that a bad Yelp reputation can have on a growing business, and he will focus on some key takeaways businesses can use to increase positive Yelp reviews.
“Yelp is all over the Web, so there is a good chance it’s the first thing someone sees when they search for local businesses,” says Pierre Zarokian. “Often, the user will bypass Google entirely and go to Yelp to search for businesses in their area.”
Starting at 3:55 on Tuesday, October 6th, Pierre will be joined by other colleagues in the search marketing industry in a roundtable discussion on reputation management. If you attend Pubcon, and you want to grow your business, this session promises insight into one of the next frontiers in search marketing.
If you are interested in attending Pubcon, here is a coupon code that will give you 15% discount: rc-1943915
